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"Be Your Own Commander In Chief" is a counterintuitive approach to elevating your leadership and achieving extraordinary results, that allows you to gain the clarity, confidence and capabilities to make bold moves and inspire your team - without countless hours of trial and error or getting stuck in leadership platitudes.
We achieve this by giving you a proven framework and practical strategies to transform your mindset and behaviors, without requiring you to change your core personality or sacrifice your authenticity.
And as a result, this frees you up to focus on the high-impact activities that deliver real ROI and business outcomes - this is the "Be Your Own Commander In Chief" method.
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I was working tirelessly, putting in long hours, saying yes to every request, and following all the conventional leadership advice.
I found myself overwhelmed, stuck in the daily grind, and not seeing the results and recognition I wanted.
Which led me to questioning everything about leadership and success, and eventually turning the entire model upside down. I broke all the rules, freed myself from the chains of the old ways, and forged my own path.
After several years of trial-and-error, testing everything and figuring things out the hard way - without anyone guiding me - I finally reached a point where I unlocked my full potential as a leader. I gained the clarity and confidence to make bold moves, inspire my team to greatness, and achieve results I never thought possible - all while experiencing more balance and fulfillment.
Now, you have the opportunity to duplicate the entire "Be Your Own Commander In Chief" system I built by downloading a $7 book.
Here's how it works:
Be Your Own Commander In Chief Book
Elevating your leadership and achieving extraordinary results.
The Commander In Chief's Leadership Accelerator Pack
Includes the "Find Your Leadership DNA" Workbook, "Craft Your Leadership Manifesto" Template, and "Courageous Conversations" Script Book.
But first, read this disclaimer:
I have the benefit of 15+ years of experience as a CEO, Consultant, Executive Coach and HR leader.
The average person who buys any "how to" information gets little to no results. I'm using these references for example purposes only.
Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.
All purchases entail risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
And yes, it took me years of trial and error, and pushing myself outside my comfort zone, to achieve my leadership transformation.
With that said … let me jump right in and show you…
...And in turn start successful IP-driven businesses faster than ever before...
...All while making significantly more and working less so they can focus on WHAT THEY WANT...
...And best of all take charge of their lives to create clarity, meaning, impact and success
The best part is she became a LinkedIN Top Voice.
That's right, she applied what she learned in the book and through our coaching program to become one of the most recognized voices in her industry on LinkedIN.
And Andrea isn’t the only one either…
And even though getting a [INSERT RESULT THEY GOT], that's not the best part...
The best part is [INSERT HIDDEN BENEFIT].
That's right, [EXPLAIN THE HIDDEN BENEFIT FURTHER].
And [INSERT TESTIMONIAL NAME] isn’t the only one either…
...And his life went from down in the depths to new heights...
Here’s what he posted in our private community (which you will have access to once you download the book)...
Here’s a post he posted in our private FB Community (which you will have access to once you join the program)...
Here’s another "First Deal" Challenge owner who started using these strategies…
…This is something completely different, because…
We don't focus on mimicking the leadership styles of others
We don't focus on getting bogged down in the daily grind and tactics
We don't focus on overextending yourself and saying yes to every request
We don't focus on avoiding bold moves or sticking to the status quo
We don't focus on chasing the latest leadership fads without a cohesive strategy
This is something completely different and it has the power to change everything for you…
I stopped trying to be someone I'm not and lead like others
I stopped getting consumed by the tactical firefighting and neglecting the strategic
I stopped burning myself out by overworking and people-pleasing
I stopped playing it safe and avoiding the bold, unconventional moves
I stopped frantically jumping from one leadership trend to another without a grounded philosophy
I call this the "Leadership Treadmill of Doom":
Here are some snapshots of what my leadership journey and impact look like now...
I had no clear sense of my unique value as a leader.
I had no confidence to challenge the status quo or voice a contrarian opinion.
I had no idea how to rally and inspire a team around a bold vision.
...and I had just been passed over for a big promotion, despite exceeding all my performance targets.
This meant I couldn't see a path forward to making the impact and advancement I craved.
There’s a stupid myth out there...that if you just put your head down, work hard, and hit your goals, your leadership career will blossom and you'll find fulfillment.
… Well sometimes it doesn’t..
And if you want to become an extraordinary leader, one who catalyzes transformational change and leaves an enduring legacy, following that conventional playbook is almost never the answer...
I know, because I tried.
I gave it everything I had.
I gave it my BEST shot.
And it didn’t work.
Because I played by the rules and I did everything right...
I had goals, dreams and aspirations...I wanted more out of life...
...and staying on this conventional path of just hitting targets and pleasing the higher-ups wasn't going to work.
So I did what everyone else out there does in this situation.
I started looking for a way out.
I looked everywhere and a few months later I found it.
I stumbled upon a forum where a group of guys and gals were talking about how they had become "leadership rebels" and "status quo disruptors". They were talking about the incredible transformations they had unleashed in themselves and their organizations by daring to lead differently.
This was a cool concept to me, and as I researched more and more I found that most of them were just like me.
They also had felt stuck and stifled by the traditional leadership mold.
The only difference was that they had the courage to break free from the "way things have always been done" and pioneer their own authentic leadership path.
All you have to do is muster the courage to define success on your own terms and lead in a way that's true to who you are.
I had no idea how to overhaul my leadership style overnight or blaze my own trail with confidence.
All I knew how to do was that I couldn't keep doing what I had been doing and expecting different results.
Here's what my leadership pattern looked like before:
I still had to put in the hard work to unlearn old habits and rewire my leadership approach.
Looking back, those first 6 months of my leadership reboot were brutal.
Late nights.
Hard work.
Stress.
I did everything these leadership rebels advised - I defined my authentic leadership purpose, I got crystal clear on my unique strengths, I crafted a bold vision, I started challenging the status quo in small ways.
Instead of being a stressed-out, unfulfilled leader just going through the motions and counting down to retirement…
I'm waking up excited and energized every day to express my full talents, make a meaningful impact, and empower others to step into their greatness.
Unlike so many leaders who feel perpetually drained, stuck, and like they're wearing a mask...
You see those leaders end up spending all their time and energy trying to fit into a leadership mold that doesn't align with who they really are.
I did this for years, and it not only drove me crazy…
It drove me to the point where I was on the verge of burnout and ready to throw in the towel on my leadership aspirations altogether.
Instead of me making the powerful impact I wanted and building the thriving teams and organizations I knew was possible...
I felt awful trying to lead inauthentically, both myself and my team.
Which Naturally Leads To...
And the best part is the genuine connections I've formed with so many of these leaders.
But it’s much more than that..
I’m going to share something that’s a little bit disturbing with you.
Here it goes:
I am potentially cutting myself out of additional revenue by empowering you with this "Be Your Own Commander In Chief" approach.
And the other gurus out there are making loads of money by teaching the opposite of what I teach (except it doesn't work).
Ready for it?
There are two types of leaders out there.
There are the "Leadership Chameleons" and the "Authentic Trailblazers".
For my first 5 years in leadership roles, I was a textbook Leadership Chameleon.
Leadership Chameleons are always contorting themselves to match their surroundings. They're trying to anticipate what their boss, their team, the latest leadership book says they "should" be doing.
Their strategy is to blend in, even if it means sacrificing their authenticity and values.
And by focusing on this shape-shifting, they spend a ton of time and energy on:
Constantly analyzing how they "should" show up in each situation
Worrying about what other people think of their leadership
Pushing down their gut instincts in favor of the "proven" approach Wearing different masks at work, at home, with their team
The problem isn't the leaders themselves. It's that they've bought into the myth that there's one "right" way to lead, and that they need to twist themselves to fit that mold.
I was stuck in this painful cycle for years before I discovered the power of authentic, purposeful leadership - the core of the "Be Your Own Commander In Chief" approach.
The solution?
...Because I'd rather see you thriving as the leader you were meant to be than burning out trying to fit someone else's mold.
No thanks. I did that before and it sucks.
So here's the deal...
...I explain everything in "Be Your Own Commander In Chief". It's packed with the mindset shifts, strategies and tools you need to unleash your authentic leadership genius.
The pandemic, social movements, and changing workforce have shattered the old playbook. Top-down, one-size-fits-all, "because I said so" leadership is crumbling.
This has created a huge appetite - and urgent need - for a new kind of leader. One who leads with authenticity, agility, empathy and purpose.
Now, most forward-thinking professionals can sense that the game has changed. They're looking for a path to become the kind of leader this moment demands...
And as you may have guessed, the "Be Your Own Commander In Chief" approach is that solution.
And what's really game-changing is that this approach doesn't just help you survive in the new world of work...
Contrast that with the leadership identity crisis that comes from constantly shapeshifting to fit in. That leads to scattered focus, surface-level results, and burnout.
I’m not saying traditional leadership development programs are all bad. They often include helpful skills and frameworks.
What I’m saying is if your goal is to become an authentic, impactful leader and experience true fulfillment in your career - those programs might actually be holding you back.
The traditional model requires you to suppress parts of yourself, stay in the "proven" lanes, and keep chasing external definitions of success. That's a recipe for stagnation and depletion.
The "Be Your Own Commander In Chief" approach just requires the courage to look within, the commitment to honor what you find, and the conviction to lead from that place.
Hustling for validation, agonizing over decisions, or questioning your leadership chops isn't something you'll need to worry about again - or even think about.
It's something that will fade away as you solidify unshakable self-trust and alignment. When you lead from your core, confidence and conviction come naturally.
Here's what I invite you to do now: set your calendar for 30 days from today.
Because if you implement everything I share in the "Be Your Own Commander In Chief" book, that's when you'll start seeing the first powerful shifts.
I promise you this...
Any leader can become a powerful, authentic "Commander In Chief" with the right roadmap and mindset.
Ultimately I want you to know one thing..
If I Can Do This, So Can You!
and here's another reason
you too can do this
...and another few years to perfect it.
Which is safe to say that there isn't anything left for you to figure out.
I already did all of the hard work for you.
I figured it all out.
Which means...there’s nothing for you to “figure out”.
You just need to download this book and most important of all - implement it!
That’s it…
All of this is unpacked in the "Be Your Own Commander In Chief" ebook in detailed, actionable steps.
Making it a revolutionary approach to leadership development for the leader who seeks true fulfillment, unshakable confidence, and the power to change the game.
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If becoming an authentic, game-changing leader is what you seek, this is your ultimate guide to getting there faster than you ever thought possible.
The "Find Your Leadership DNA" Workbook: A deep-dive guide to uncovering your authentic leadership purpose, values and strengths. Gain crystal clarity on what drives you and sets you apart.
The "Craft Your Leadership Manifesto" Template: A fill-in-the-blank template to articulate your unique leadership vision and philosophy. Declare your leadership identity and intentions boldly and unapologetically.
The "Courageous Conversations" Script Book: Word-for-word scripts to confidently navigate the 10 most challenging leadership conversations, from giving tough feedback to rallying a demoralized team. Never be at a loss for the right words again.
This accelerator pack, valued at $497, is the perfect companion
to the "Be Your Own Commander In Chief" book. It will speed your transformation from tentative to tenacious leader.
And you’re probably wondering:
“If you’re doing so well with this, why would you give it away for next to nothing?”…
So there has to be a “catch”…
And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.
This isn't one of them.
There's NO hidden "continuity program" you have to try or anything even remotely like that.
I'm literally giving you this entire book, for $7.00, as a means of "putting my best foot forward" and demonstrating real value.
My hope is that you'll love it and this will be the start of a good business relationship for years to come.
But with all that said, there is ONE thing to keep in mind.
I was planning on selling this book for $47, but that meant I had to print copies of it, store them and ship them.
Which would eat up profits and also make it much more difficult to help more people.
Then I offered the "Be Your Own Commander In Chief" book for $37, and over 2,500 aspiring and seasoned leaders grabbed their copy at that price. The response was incredible, with readers reporting rapid breakthroughs in their confidence, impact and fulfillment.
...Which was great, but then I realized hey - this is an eBook it doesn't cost me anything to sell other than a few bucks to advertise it.
Also in most cases, I take a loss when selling the book at this price.
So why would I do that?
Simple. I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want to do more business with me in the future.
I'm betting that you'll enjoy the book so much, you'll call and ask to take additional classes or trainings from me.
Pretty straightforward.
Anyway - with all of that said, this is a limited offer.
In total, you're getting $397 in bonuses - but they're all yours free when you order the book today.
Oh. And in case you're wondering ...
Yes.
Of course there's a money-back guarantee.
In fact, I think it's …
In The World
I know that before I get into anything…
…I’d like to know what I’m buying and that it’s backed by a solid money-back guarantee.
And I want you to be comfortable with this buy.
And even though it’s only $7.00
Like my grandpa used to say “Test drive the car before you drive it off the lot”…
So here’s what I’ve arranged:
Download the eBook, read through it, but more importantly apply what you learn there.
And if you’re not blown away by what you learn.
Then just shoot me an email and request a refund within 30 days.
We’ll refund you your $7.00 and let you keep the Be Your Own Commander In Chief book free of charge.
How’s that for the world’s best money back guarantee? I’d say pretty good!
Click the button below and fill out the order form, and you’ll be reading the 2 Hour Agency in the next 2 minutes.
(Save $31.40 today)Download The eBook For $37 Just $5.60! Delivered instantly. Start reading in the next 2 minutes.
Until then, to your success,
Yuri
P.S. Remember, the "Be Your Own Commander In Chief" ebook comes with The BEST Money-Back Guarantee In The World.
Download it, read it, implement it, and get results.
And if you’re not happy for any reason (and I mean ANY reason) - just let me know and we’ll refund you your $7.00.
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Who is this for?
This book is for ambitious leaders at all levels - from aspiring managers to seasoned executives - who want to make a bigger impact, advance their careers, and feel a deeper sense of purpose and fulfillment in their work. If you're ready to break free from the "how it's always been done" leadership mold and forge your own authentic path, this book is for you.
What is Be Your Own Commander in Chief?
"Be Your Own Commander In Chief" ebook is a groundbreaking approach to leadership that empowers you to lead from your unique values, strengths and purpose. Rather than contorting yourself to fit a one-size-fits-all leadership template, you'll learn to unapologetically embrace your authentic style and make game-changing moves with confidence. This isn't just a book of ideas - it's a practical action plan to transform how you lead and live.
I want this; what exactly am I getting?
When you order now, you're getting the "Be Your Own Commander In Chief" ebook, packed with insights, strategies and step-by-step guidance to unleash your leadership potential. You'll also get $2,544 in bonuses, including the Courageous Conversations" Script Book, The "Craft Your Leadership Manifesto" Template, the "Finding Your Leadership Dna" Workbook, and several other high-impact resources to speed your leadership growth. It's a comprehensive kit to uplevel your leadership and life.
How is this different from all the other stuff out there?
Most leadership books out there give you generic principles and one-size-fits-all formulas. "Be Your Own Commander In Chief" is radically different because it guides you to create your own authentic leadership identity and action plan, based on your unique purpose, values and strengths. This book doesn't just tell you what to do - it shows you how to think and lead for yourself, on your own terms. It's about becoming the leader you were meant to be, not another leadership clone.
Do you offer more in-depth help?
Yes! When you order the book, you'll be invited to join the "Commander's Roundtable", my monthly group coaching program. There, you can ask me your pressing leadership questions, workshop challenges, and connect with other ambitious leaders.
Is there a guarantee?
Yes, you get a 30-day money-back guarantee if it's not for you. I even let you keep the course.
The Commander In Chief's Leadership Accelerator Pack
Includes the "Find Your Leadership DNA" Workbook, "Craft Your Leadership Manifesto" Template, and "Courageous Conversations" Script Book.
Elevate Your Leadership and Achieve Extraordinary Results
(Save $31.40 today)
Download The eBook For $37 Just $5.60! Delivered instantly. Start reading in the next 2 minutes.
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$700,000 Website Template
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2 Hour Agency Community
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Elevating your leadership and achieving extraordinary results.
The "Courageous Conversations" Script Book is a powerful resource that provides you with word-for-word scripts to navigate the 10 most challenging leadership conversations with confidence and clarity. From giving tough feedback to motivating a demoralized team, these proven scripts ensure you're never at a loss for the right words in high-stakes situations. Having these scripts at your fingertips will empower you to communicate effectively, lead authentically, and drive positive outcomes in even the toughest leadership moments.
The "Craft Your Leadership Manifesto" Template is a powerful tool that guides you through the process of articulating your unique leadership vision and philosophy. By working through the reflective exercises and examples from the book "Be Your Own Commander In Chief", you'll gain deep clarity on your authentic leadership style and values. The end result is a compelling, personalized manifesto that boldly declares your leadership identity and intentions - a north star to guide your actions and decisions as a leader.
The "Find Your Leadership DNA" Workbook is an essential companion to Yuri Kruman's book "Be Your Own Commander In Chief". This comprehensive guide takes you on a deep dive into uncovering your authentic leadership purpose, values, and strengths. With thought-provoking reflection questions, personal insight prompts, and real-life examples from the book for each chapter, this workbook empowers you to gain crystal clarity on what drives you as a leader and sets you apart. By doing the inner work to define your unique leadership DNA, you'll emerge with a solid foundation for authentic, impactful leadership.
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